Websites Don’t Blow, They Suck
Buckminster Fuller was a designer, a scientist, an inventor, and one of the most fascinating thinkers I’ve ever studied. He didn’t live to experience the world wide web, but I recently came across a...
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What Do You Make Me Better At?
For a SaaS offering, it’s the first and most important question to answer A lot of video games offer special power-ups. When you buy them, your character gains a new power. Much like in video games,...
View ArticleHarnessing Intents
People are the engine that makes your website go. Understanding and serving them will help it go far. Every time someone pulls up a website, it’s for a reason. The reason might be anything from...
View ArticleExploring the Problem Space
For every product, there’s an underlying need it exists to serve. I call this underlying need the “problem space”, as it’s an “area” that a solution can cover. Problem spaces exist independently from...
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Life Inside Dave McClure’s Pirate Metrics Funnel
Dave McClure’s “Pirate Metrics” funnel has been lauded by many, and adopted as something of a default model for SaaS customer metrics. Its name comes from combining the first letter of each of its...
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Screens Are Obstacles
Don’t forget – 100% of the friction in a conversion funnel is stuff we put there A lot of times, a conversion funnel will be defined by identifying the different parts of the interface a user has to...
View ArticleUser Onboarding Deep Dive: LessAccounting
I recently signed up for LessAccounting, and documented my experience with screenshots and annotated recommendations!
View ArticleHow Basecamp Onboards New Users
37signals is renown for producing clean, no-nonsense products, and their onboarding experience is exactly that. They also have a very cool tactic for getting new users acquainted with the interface!
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Breaking into Growth Hacking
First, Why It’s Hard Many web career paths involve starting as an amateur and growing into a professional: the bar to becoming a Developer can be as low as reading a tutorial and writing your first...
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